In our previous article, we described design thinking as a systematic approach to solve a problem, as a process that starts … More
Category: Design Thinking
Empathy, the keystone of Design Thinking, techniques to succeed and why do we fail to be user-centric?
In our previous article, we described how design thinking built upon empathy and intuition to identify critical user requirements and … More
In the new customer-centric era, what all the design thinking fuss is about?
Last year right in the middle of a design thinking corporate training, a friend and colleague asked me “ Juana, … More